Paul Rand

Design is Art, Art is Design

Free lecture

October 12, 2012 7:30pm

Abramson Family Recital Hall, American University

4400 Massachusetts Avenue Northwest, Washington, DC

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Paul Rand (born Peretz Rosenbaum, August 15, 1914 November 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs's NeXT. He was one of the originators of the Swiss Style of graphic design.

Rand was educated at the Pratt Institute (19291932), Parsons The New School for Design (193233), and the Art Students League (19331934). From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. Rand died of cancer in 1996 in Norwalk, Connecticut.He is buried in Beth El Cemetery.

 
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